Toyota is the top-selling automotive brand in Australia, with a massive range of high-quality vehicles. It’s also the most robust of the three companies that continue to manufacture cars in Australia. (The other two are Holden and Ford – but their local manufacturing operations are increasingly under pressure and falling.)
Toyota exports almost 60,000 locally made Camrys, mainly to the Middle East – where the Camry is the most popular car. The total value of those exports is a healthy $1 billion.
Here in Australia, Toyota has an incredible four vehicles in the top 10 sellers: The HiLux (second most popular car in Australia with 40,646 sales in 2012), the Corolla (3rd, 38,799), the Camry (7th, 27,230) and the Yaris (9th, 18,808).
All-up, Toyota sales comprise 19.6 per cent of all vehicle sales in Australia – and that means roughly one in five vehicles is a Toyota. The brand enjoys a massive dealer network and a huge following with its utes and 4WD wagons in regional Australia.
The vehicle range is also massive – 19 vehicles in total (depending on how you carve them up). They are: The Yaris, Corolla, Rukus, Camry and Aurion cars, plus the sleek new 86 sports car, and four different hybrids – the Prius, Prius C, Prius V and Camry Hybrid. In the 4WD and SUV domain Toyota offers the RAV4, the chunky FJ Cruiser, Kluger, Prado and the mighty LandCruiser 200. In utes you’ll find 2WD and 4WD versions of the HiLux, as well as the 4WD LandCruiser70. There’s also a Tarago people mover, the HiAce van and even the Coaster bus. Something for everyone there…
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