Holden (officially it’s called ‘GM Holden’ after its parent company, General Motors) was Australia’s number two car company in 2012 with 114,665 sales in total. The company dates all the way back to 1856 when it was a saddlery business in South Australia.
Holden is one of three carmakers building cars in Australia (the other two are Ford and Toyota). The company builds cars – the Commodore, Commodore Ute, Cruze and Caprice – in Elizabeth (South Australia) and engines in Port Melbourne.
The company’s Halo car, the Commodore, went on sale in 1978 but buyers are increasingly turning away from it. Its sales are down monumentally – 88,478 Commodores were sold in 2002; just 30,532 left the showroom floor in 2012. Commodore also lost its 15-year crown as Australia’s top-selling car in 2012 – it was usurped by the Mazda3.
Holden sells nine different vehicles in Australia: the Barina and Barina Spark, the Cruze, Epica, Commodore and Caprice in cars, plus the Captiva SUV and the Colorado ute. It also sells very small numbers of the Cruze-based electric Volt.
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