Honda first came to Australia in the form of independent imports of motorcycles in the mid-1950s. A decade later, cars followed suit. Then, in early 1969, Honda Australia was formed as a wholly owned subsidiary of Honda Motor Co.
Honda is the largest manufacturer of internal combustion engines in the world.
Honda has had a tough last few years globally, and the vehicles have suffered as a result. In 2007 the company managed 60,529 sales in Australia, but the global financial crisis and the terrible Japanese tsunami both hit Honda hard. By 2011, Honda’s sales had more than halved in Australia, hitting just 30,107. There might be some light at the end of this fairly bleak tunnel, however. By the end of 2012, Honda’s Australian sales had improved to 35,812 – hardly anything like the heady levels achieved in 2007, but an almost 19 per cent improvement nonetheless.
Honda doesn’t actually field a car among the list of top 10 cars, nor an SUV among the top 10 there. Its most popular vehicle is the Civic, which achieved 11,422 sales in 2012.
Honda sells 10 vehicles in Australia: eight cars plus one SUV and a people mover. They are: the sporty new CR-Z, the compact Jazz and City (the City is really a sedan version of the Jazz), the hybrid-powered and Civic-based Insight, the Civic, the mid-sized Accord Euro, the larger Accord, the luxury-focused Legend, and the CR-V SUV plus the Odyssey people mover.
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