Ford was the fifth most popular car brand in Australia in 2012, and one of only three that still manufacture cars here (the other two are Toyota and Holden). Ford started selling vehicles in Australia in 1904 – 21 years before the company itself kicked off its Australian subsidiary in 1925.
Production of the Falcon began in 1960 – and it continues to this day. However, Falcon sales have shrunk dramatically in the past decade. Just 29,516 Falcons were sold in 2012, a 60 per cent drop compared with its best-ever year, 2003, when 73,220 Falcons were sold.
Ford sells many different vehicles in Australia. In cars, it offers the Fiesta, Focus and Mondeo. In SUVs it sells the ageing Territory, which is built here, and the new Kuga. It also has a healthy presence in light commercials with the Falcon Ute, the Ranger and the Transit van.
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