Subaru has been selling vehicles in Australia for 40 years. In that time, the company has become tremendously successful. It entered the ranks of the top 10 automotive brands in Australia for the first time in 1980 – with an incredible 70 per cent sales increase over 1979. The company built its reputation on symmetrical all-wheel-drive technology and serious rally success both locally and overseas.

Despite arriving very late to the party with diesel engines by 2010 it recorded 12 sales records in Australia in the preceding 13 years, and in 2011 the Forester became the most popular compact SUV in the country for the fourth consecutive year. In 2011 Subaru topped the JD Power Australian Customer Service index. In 2012 it went on to launch the XV (which achieved 9908 sales in just 11 months in the market) which was instrumental in the company achieving another sales record in Australia – 40,189 vehicles.

The company has a strong commitment to safety, offering five-star safety on all its vehicles. It introduced revolutionary EyeSight driver assistance system in 2012 and in the same year launched the BRZ sports car – which is a clone of the Toyota 86. The BRZ is the only 2WD car in the Subaru lineup – something of a philosophical departure for the brand. (A departure that went on to win the coveted Wheels Car of the Year award.)

Subaru offers only eight vehicles (all cars and SUVs – but no vans or utes). They are the Impreza, the Liberty, the 2WD BRZ sports coupe, the high-performance WRX and WRX STI. In SUVs Subaru sells the ultra compact XV, the popular Forester, the Outback and the Tribeca.

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