Mazda is an example of a Japanese car company operating at the top of its game. The company has been selling vehicles to Australians for over 40 years, and lately it’s been incredibly successful. Overall, Mazda is the number three car maker in Australia, and all of its vehicles are imported.
The Mazda3 overtook the Commodore in 2012 to become Australia’s top-selling car, and Mazda sales overall shot up incredibly in 2012, hitting 103,886 – that’s up from 88,333 the year before.
In June 2008, Mazda committed to slashing the fuel consumption of its vehicles globally by an average of 30 per cent by 2015. Part of that announcement was the commitment to launch new, ultra-efficient diesel engines in 2011.
A lot happened in the intervening time – including major speed humps like the global financial crisis, and the Japanese tsunami.
Despite these problems, Mazda just shrugged and got on with the job. Right on cue, the new SKYACTIV diesel powertrain arrived as part of the all-new CX-5 – and the ultra-efficient roll-out continues with the new Mazda6.
In Australia, Mazda sells the Mazda2, Mazda3 and Mazda6 conventional cars plus the MX-5 two-seat sports car and the CX-5 and CX-9 SUVs, as well as the BT-50 ute.