Hyundai kicked off in Australia in 1986, and today it’s the fourth most popular new car brand in the country. In 2012 Hyundai sold 91,536 vehicles in Australia – up 5.2 per cent on 2011. Its most popular car is the i30, which was upgraded to an all-new model in 2012. The i30 is the fifth most popular car in the country, ahead of the Toyota Camry and Yaris, plus the Ford Focus, Mazda2 and Volkswagen Golf.
Hyundai started as a ‘cheap, cheerful’ brand but today it offers a solid value for money proposition – you get a lot of features for the price, and while the build quality is not exactly on par with that of the Japanese, it’s close.
Hyundai also offers a five-year/unlimited kilometer warranty against a market average three years/100,000km.
Although they compete fiercely in Australia, Hyundai is actually joined at the hip to Kia. Back in Seoul the company is called Hyundai-Kia Motors, and much componentry is shared between models (although the styling is different). Some vehicles, like the Hyundai ix35 and Kia Sportage, are virtually twins as a result.
In South Korea, Hyundai is generally pitched at an older, more conservative buyer while Kia is seen as a more youthful brand.
Here in Australia Hyundai offers the i20, Accent, Elantra and i30 small cars plus the i40 and i45 larger cars. Rounding out its range is the quirky Veloster sports car, the ix35 and Santa Fe SUVs and the iLoad/iMax van/people mover.